AVAIL Dental Exit Advisory Services 

AVAIL Dental is a unique Dental Brokerage who assists Dentists with buying, selling and appraising dental practices. They work closely with Dentists across Western Canada with their headquarters out of Calgary, AB.  


“Sherri and her team at Gratitude consulting were amazing and highly efficient to work with! The process was very smooth and the transition was seamless. The ideas, design work and implementation were excellent.

We love our new website and promotional videos and it all came together so fast. We are so grateful for their professional expertise and we will be recommending them to anyone we who needs this help. Thanks so so so so much!

– Darren Shanahan, Owner

The Challenge

The offline reputation of AVAIL Dental was no longer being represented by their online presence which was impacting their credibility.

They wanted to showcase their expertise in a way that not only positioned them as top industry experts but also provide value to their marketplace proving they are the only logical choice.

The Solution

A clearly defined branding strategy for both internal and external communication as well as the marketing tools to back it up was required. In a very short period of time, we were able to reposition AVAIL Dental as the premiere Dental Broker that they are. They continue to expand outside of their home base into Edmonton, BC & Saskatchewan as a result.

They have the proper marketing tools, strategy and positioning to take them well into the next 2-3 years to ensure they continue to position themselves as the go-to experts in an everchanging industry threatened by large corporations.

The Deliverables

Custom Business Website

Branding & Positioning Strategy

Custom Branded Sales & Marketing Tools

Custom Tradeshow Booth & Marketing Material Design

Professional Copywriting & Video Content

Business & Marketing Consulting

The Results

The direction of the company has grown leaps and bounds since Gratitude Consulting’s initial days with the company. They have successfully moved into Edmonton and Northern Alberta as well as Saskatchewan. They have plans to leverage their expertise using social video to overtake those markets as a trusted advisor in the years to come.

They continue to develop lasting relationships within their industry that further confirms their marketing and messaging is working to attract the right people to them to do business with now and in the future.