Symphony Tower

Symphony Tower is the only luxury development in Edmonton’s downtown river valley with condos, town homes and penthouses that was designed specifically for active professionals who are connected to nature & refuse to compromise on luxury. The project is European inspired in design and architecture offering impeccable attention to detail. The floor to ceiling curtain windows provide once in a life time views of the legislature dome and grounds for 143 residences over 27 storey’s.

The Challenge

The project had fragmented marketing and advertising, which lead to reduced consumer trust and ZERO sales. Symphony was seeing very little ROI (return on investment) and was looking for more exposure to its target market. The brand awareness of Symphony Tower was not at the level it needed to be to attract the buyers it wanted.

The Solution

Creating, planning and executing an integrated marketing approach with consistent messaging, education and communication on-point to potential buyers. The strategy was developed to allow Symphony Tower to “appear everywhere” once a potential buyer raised their hand and solicited information directly about the project – this allowed for us to maximize the budget and reach a larger audience who was already interested in what we had to offer.

The Deliverables

Full Competitive Analysis

Strategically Branded Videos

Full Color 28 Page Marketing Booklet (Digital & Print Version)

Custom Design Of Large Format Signage & Images

Full Digital Media Strategy

Social Media Optimization

PR Campaigns & Targeted Media Coverage

Custom Marketing & Sales Funnel

The Results

Symphony Tower consistently generated an ongoing list of potential buyers and the project pre-sold to over 70% before construction even started. Because of the uniqueness of the proprietary marketing strategy applied to Symphony Tower, they are the dominant residential project in the downtown core development & other developers are keen to figure out what has made the project so successful. The media cover has actually accumulated to the point where Symphony is being featured (at no charge) in major local publications on the front page. Symphony continues to “awe” those interested and has even broken the Edmonton MLS ® record for the sale of one of it’s $2.265 Million penthouses – this project will be a well-recognized corner stone of the Edmonton river valley.