The project had fragmented marketing and advertising, which lead to reduced consumer trust and ZERO sales. Symphony was seeing very little ROI (return on investment) and was looking for more exposure to its target market. The brand awareness of Symphony Tower was not at the level it needed to be to attract the buyers it wanted.
Creating, planning and executing an integrated marketing approach with consistent messaging, education and communication on-point to potential buyers. The strategy was developed to allow Symphony Tower to “appear everywhere” once a potential buyer raised their hand and solicited information directly about the project – this allowed for us to maximize the budget and reach a larger audience who was already interested in what we had to offer.
Full Competitive Analysis
Strategically Branded Videos
Full Color 28 Page Marketing Booklet (Digital & Print Version)
Custom Design Of Large Format Signage & Images
Full Digital Media Strategy
Social Media Optimization
PR Campaigns & Targeted Media Coverage
Custom Marketing & Sales Funnel
Symphony Tower consistently generated an ongoing list of potential buyers and the project pre-sold to over 70% before construction even started. Because of the uniqueness of the proprietary marketing strategy applied to Symphony Tower, they are the dominant residential project in the downtown core development & other developers are keen to figure out what has made the project so successful. The media cover has actually accumulated to the point where Symphony is being featured (at no charge) in major local publications on the front page. Symphony continues to “awe” those interested and has even broken the Edmonton MLS ® record for the sale of one of it’s $2.265 Million penthouses – this project will be a well-recognized corner stone of the Edmonton river valley.