Xtreme Oilfield

Xtreme Oilfield Technology is an industry leader in innovation and technology for oilfield services based out of it’s St. Paul, AB head office. The company focuses primarily on services in Northern Alberta, with a second office out of Whitecourt, however, they are certified to work across western Canada. Because of their established reputation since 2000, Xtreme has over 200 employees and in known as a consistent community supporter.

Because of the changing and diverse oilfield economy in Alberta, Xtreme knew it’s marketing and promotional materials to date did not represent the company on the level that they knew they delivered in the field. Xtreme wanted to bring it’s incredible off line reputation, online as well as encorporate the company’s corporate culture throughout all of it’s marketing and promotional materials – they were looking to up their game.

The Challenge

Xtreme Oilfield has been extremely focused on growth and delivery of their services throughout it’s existence that they have had minimal time nor direction in developing their core messaging and to bring their company branding up to date. Also, with an expanding team, they wanted to ensure their corporate culture and expectations were clearly outlined for new employees to continue the tradition they have worked so hard to build. Lastly, Xtreme was looking for efficient ways to reduce administrative time spent on communication with employees for Payroll, Safety training, Corporate announcements, etc and were looking to introduce updated technology into the office.

The Solution

Design and execute a series of marketing pieces (on and offline) to showcase the company’s strengths and create a clear messaging for the Xtreme Oilfield brand for internal and external communication.

Having an online portal for employees to communicate directly and more efficiently with on topics such as safety, training, contact management and corporate updates.

The Deliverables

Full Discovery Process

Branded Corporate Video

Website Content Refresh

New Website Platform & CMS

Service Brochures (Digital & Print)

Custom Employee Portal

The Results

Xtreme Oilfield Technology LTD now has the tools to portray it’s company in the way that represents it’s long-time reputation as an industry leader in technology and equipment innovation. There is now clear corporate representation and brand for internal and external communications which is demonstrated online and offline.

The efficiency of the employee portal has resulted in a significant reduction of man-hours spent on payroll and invoicing for employees. A prior 2 day process is now turned into a step-by-step process which can be performed in less than 10 minutes by one employee.